. Author manuscript; available in PMC: 2020 Jul 8.

Published in final edited form as: J Health Commun. 2019 Apr 23;24(4):368–376. doi: 10.1080/10810730.2019.1606364

Table 1.

Outcome Descriptive Statistics by Age Group

	Young Adults (YA)	Middle Aged Adults (MA)	Young-Old Adults (YO)	Old-Old Adults (OO)

	n=270	n=270	n=269	n=255
	Mean (SD)

Risk recall^a	1.90 (1.52)	2.26 (1.51)	1.98 (1.39)	1.59 (1.28)
Benefit recall^b	0.93 (0.47)	1.04 (0.40)	1.01 (0.45)	0.95 (0.37)
Claim recognition^c	2.97 (0.98)	3.10 (1.00)	3.10 (1.00)	3.00 (1.02)

	n (%)

Main message recall	221 (81.9%)	244 (90.4%)	238 (88.5%)	212 (83.1%)
Ad comprehension	164 (60.7%)	123 (45.6%)	112 (42.0%)	106 (41.6%)

Possible range from 0 to 12 risks, although no participant recalled more than 7 risks.

Possible range from 0 to 2 benefits.

Possible range from 0 to 4 claims.