Table 3.
Emotive terms used in New Zealand and Australian newspaper articles.
| Emotive termsa | New Zealand newspapers | Australian newspapers |
|---|---|---|
| Outbreak | 42% | 19% |
| Anti-vaxx | 12% | 17% |
| Epidemic | 15% | 5% |
| Vaccine preventable diseases | 4% | 16% |
| Highly contagious | 10% | 6% |
| Deadly infections | 2% | 8% |
| Risk to own and others’ children | 5% | 8% |
a
Examples of emotive terms were not found in every article and some articles contained more than one emotive term. Thus, these figures state the percentage of incidence of emotive terms over the entire sample for each country.