Table 2.
Path analysis results.
| Independent Variable | b | SE | 95% CI | p | |
|---|---|---|---|---|---|
| Direct Effect | |||||
| Preventive behaviors | Rural status | −0.04 | 0.03 | −0.10, 0.02 | 0.178 |
| Attitude | 0.05 | 0.01 | 0.03, 0.07 | <0.001 ** | |
| Intention | 0.08 | 0.02 | 0.05, 0.11 | <0.001 ** | |
| Subjective norms | 0.11 | 0.02 | 0.08, 0.14 | <0.001 ** | |
| Information appraisal | 0.13 | 0.02 | 0.10, 0.17 | <0.001 ** | |
| Intention | Attitude | 0.05 | 0.01 | 0.02, 0.08 | <0.001 ** |
| Subjective norms | 0.24 | 0.02 | 0.19, 0.28 | <0.001 ** | |
| Information appraisal | 0.27 | 0.03 | 0.22, 0.32 | <0.001 ** | |
| Attitude | Rural status | −0.14 | 0.08 | −0.29, 0.02 | 0.083 |
| Information appraisal | 0.45 | 0.04 | 0.36, 0.53 | <0.001 ** | |
| Subject norms | Information appraisal | 0.29 | 0.03 | 0.23, 0.34 | <0.001 ** |
| Information appraisal | Rural status | −0.10 | 0.05 | −0.19, −0.01 | 0.028 * |
| Indirect Effect | |||||
| Preventive behaviors | Rural status | −0.03 | 0.01 | −0.05, −0.01 | 0.008 ** |
| Information appraisal | 0.08 | 0.01 | 0.07, 0.10 | <.001 ** | |
| Attitude | 0.004 | 0.001 | 0.001, 0.007 | 0.004 ** | |
| Subjective norms | 0.02 | 0.004 | 0.01, 0.03 | <.001 ** | |
| Intention | Rural status | −0.04 | 0.02 | −0.08, −0.01 | 0.012 * |
| Information appraisal | 0.09 | 0.01 | 0.07, 0.11 | <0.001 ** | |
| Attitude | Rural status | −0.04 | 0.02 | −0.09, −0.00 | 0.032 * |
| Subjective norms | Rural status | −0.03 | 0.01 | −0.05, −0.00 | 0.031 * |
| Total Effect | |||||
| Preventive behaviors | Rural status | −0.07 | 0.03 | −0.13, −0.01 | 0.029 * |
| Attitude | 0.06 | 0.01 | 0.04, 0.08 | <0.001 ** | |
| Intention | 0.08 | 0.02 | 0.05, 0.11 | <0.001 ** | |
| Subjective norms | 0.13 | 0.02 | 0.10, 0.16 | <0.001 ** | |
| Information appraisal | 0.22 | 0.02 | 0.18, 0.25 | <0.001 ** | |
| Intention | Rural status | −0.04 | 0.02 | −0.08, −0.01 | 0.012 * |
| Information appraisal | 0.36 | 0.03 | 0.31, 0.41 | <0.001 ** | |
| Attitude | 0.05 | 0.01 | 0.02, 0.08 | <0.001 ** | |
| Subjective norms | 0.24 | 0.02 | 0.19, 0.28 | <0.001 ** | |
| Attitude | Rural status | −0.18 | 0.08 | −0.34, −0.02 | 0.026 * |
| Information appraisal | 0.45 | 0.04 | 0.36, 0.53 | <0.001 ** | |
| Subjective norms | Rural status | −0.03 | 0.01 | −0.05, −0.00 | 0.031 * |
| Information appraisal | 0.29 | 0.03 | 0.23, 0.34 | <0.001 ** | |
| Information appraisal | Rural status | −0.10 | 0.05 | −0.19, −0.01 | 0.028 * |
Note. b = regression coefficient; SE = standard error; CI = confidence interval; * indicates p < 0.05; ** indicates p < 0.01.