Table 7.
Cronbach's alpha, composite reliability, average variance extracted (AVE), and correlations.
| Alpha | C.R. | AVE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 12 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AS | 0.886 | 0.921 | 0.744 | 0.863 | |||||||||
| DI | 0.921 | 0.950 | 0.864 | 0.526 | 0.930 | ||||||||
| II | 0.873 | 0.920 | 0.794 | 0.519 | 0.276 | 0.891 | |||||||
| MC | 0.953 | 0.966 | 0.876 | 0.337 | 0.273 | 0.313 | 0.936 | ||||||
| NFC | 0.880 | 0.910 | 0.772 | 0.134 | 0.130 | 0.126 | 0.060 | 0.878 | |||||
| PtoD | 0.832 | 0.900 | 0.819 | −0.086 | 0.016 | −0.060 | −0.220 | −0.088 | 0.905 | ||||
| SC | 0.793 | 0.876 | 0.702 | 0.624 | 0.434 | 0.341 | 0.142 | 0.067 | −0.018 | 0.838 | |||
| VI | 0.898 | 0.936 | 0.831 | 0.568 | 0.447 | 0.377 | 0.313 | 0.086 | −0.067 | 0.401 | 0.911 | ||
| IC | 0.903 | 0.939 | 0.838 | 0.674 | 0.457 | 0.367 | 0.308 | 0.125 | −0.058 | 0.683 | 0.382 | 0.915 | |
| ItoS | 0.979 | 0.986 | 0.959 | 0.520 | 0.233 | 0.590 | 0.442 | −0.055 | −0.081 | 0.289 | 0.447 | 0.359 | 0.979 |
Note: (1) Alpha – Cronbach's Alpha; C.R. – Composite Reliability; AVE – Average Variable Extraction,
(2) The values in the diagonal are the root squares of related AVEs,
(3) NFC – Need for cognition; AQ – Argument Quality; IC – Information credibility; MD – Multimedia Diagnosticity; SC – Source Credibility; MC – Microblogging Credibility; PtoD – Propensity to Distrust; II – Individual Involvement; VI – Vividness; ItoS – Intention to Share.