Table A11.
GfK versus general population in 2013.
| GfK Panel | Population | ||
|---|---|---|---|
| n | Avg. | Avg. | |
| Capital | 1210 | 10.08 | 13.48 |
| Urban | 1210 | 13.06 | 13.07 |
| Rural | 1210 | 76.86 | 73.45 |
| No Education | 1210 | 16.69 | 38.91 * |
| Vocational Education | 1210 | 37.27 | 32.71 * |
| Low Education | 1210 | 16.2 | 4.53 * |
| High Education | 1210 | 29.83 | 23.85 * |
| Income Group 1 | 1143 | 17.24 | 19.89 |
| Income Group 2 | 1143 | 41.03 | 35.81 |
| Income Group 3 | 1143 | 22.4 | 17.16 |
| Income Group 4 | 1143 | 19.34 | 27.13 |
Source: GfK, Statistics Denmark (Statistikbanken, HFUDD10, BY2, INDKF112) and own calculations. Note: The GfK averages are for households in the balanced panel that answered both questionnaires provided to the panel in 2013 and 2015. * Available population statistics on education are for the age group 15–69, which could cause some differences since the age of main shopper range from 18 to 96.