Table 1.
Demographic characteristics of final study sample in the pre- and post-campaign periods.
| Pre-Campaign | Post- Campaign | p-Value | |
|---|---|---|---|
| (n = 1000) | (n = 1000) | ||
| Age (Mean ± SD) (years) | 34 ± 10.49 | 35 ± 10.65 | 0.041 * |
| Women (%) | 50 | 50 | 1.000 |
| Parent/primary care giver to children under 16 (%) | 59 | 55 | 0.058 |
| Education (%) | |||
| High school and below | 83 | 86 | 0.100 |
| Above high school | 17 | 15 | |
| Employment status (%) | |||
| Unemployed | 37 | 44 | 0.019 * |
| Employed | 55 | 49 | |
| Student | 5 | 4 | |
| Other | 4 | 3 | |
| Socioeconomic status (%) | |||
| Low | 9 | 12 | 0.252 |
| Medium | 66 | 64 | |
| High | 25 | 25 | |
| Fruit and vegetable intake in the last seven days (%) | |||
| Two or fewer times | 42 | 47 | 0.048 * |
| Three or more times | 58 | 53 | |
| Frequency of watching television in the last seven days (%) | |||
| Less than four hours | 75 | 58 | <0.001 * |
| More than four hours | 25 | 42 | |
| Vigorous physical activity in the last seven days (%) | |||
| Two or fewer days | 60 | 43 | <0.001 * |
| Three or more days | 40 | 57 | |
| Body mass index (%) | |||
| Underweight | 1 | 3 | 0.122 |
| Normal weight | 30 | 33 | |
| Overweight | 25 | 20 | |
| Obese | 44 | 44 | |
| Self-rated health status (%) | |||
| Poor/fair health | 15 | 24 | <0.001 * |
| Good/excellent health | 85 | 76 |
* Significant difference at p < 0.05.