Table 3.
Reactions to the campaign among those who recalled it through any medium.
| Reactions to the Campaign | Campaign Aware (n = 547) |
|---|---|
| % that agreed that the campaign… | |
| Was believable | 86 |
| Was relevant to me | 79 |
| Taught me something new | 83 |
| Made me stop and think | 82 |
| Made me feel concerned about the impact of sugary drinks on my health | 85 |
| Made me motivated to reduce my consumption of sugary drinks | 85 |
| Made me motivated to reduce my child’s consumption of sugary drinks | 82 |
| Made me more supportive of government action to reduce sugary drink consumption in my country | 81 |
| I would like others to see this ad | 90 |
| This ad provides a public service/it is in the public’s interest to watch it | 87 |
| % that discussed the campaign with… | |
| Family | 33 |
| Friends | 24 |
| Colleagues | 11 |
| Doctor or health worker | 6 |
| Likelihood of reducing the amount of sugary drinks consumed as a result of seeing the campaign (% likely) | 68 |
| Support for ads like this one on the health effects of sugary drinks being shown on TV (% support) | 83 |