Table 6.
Behaviors and behavioral intentions among respondents in the pre-campaign and post-campaign periods, including a comparison of post-campaign respondents who were aware and unaware of the campaign.
| Pre-Campaign | Post-Campaign | p-Value | Post-Campaign | |||||
|---|---|---|---|---|---|---|---|---|
| Unaware | Aware | p-Value | Adj. OR^(95% CI) | p-Value | ||||
| (n = 1000) | (n = 1000) | (n = 453) | (n = 547) | |||||
| Behaviors and Behavioral Intentions | ||||||||
| Thought of the health-related harms of being overweight/obese? (% often) | 45 | 48 | 0.116 | 46 | 49 | 0.344 | 1.15 (0.89, 1.49) | 0.288 |
| Thought of the harms to your health of consuming sugary drinks? (% often) | 44 | 50 | 0.003 * | 52 | 49 | 0.419 | 0.95 (0.73, 1.23) | 0.691 |
| I would like my family to reduce their consumption of sugary drinks (% agree) | 67 | 79 | <0.001 * | 78 | 81 | 0.257 | 1.35 (0.98, 1.86) | 0.064 |
| I intend to… (% agree) | ||||||||
| Reduce my consumption of sugary drinks | 66 | 74 | <0.001 * | 73 | 75 | 0.490 | 1.14 (0.85, 1.54) | 0.378 |
| Reduce how often I offer sugary drinks to a child | 65 | 74 | <0.001 * | 72 | 75 | 0.362 | 1.25 (0.93, 1.68) | 0.133 |
| % confident in ability to… | <0.001 * | |||||||
| Reduce my consumption of sugary drinks | 65 | 73 | <0.001 * | 73 | 73 | 0.994 | 1.03 (0.77, 1.38) | 0.830 |
| Reduce my child’s consumption of sugary drinks | 66 | 78 | <0.001 * | 76 | 79 | 0.341 | 1.30 (0.85, 1.97) | 0.225 |
| % likely to... | ||||||||
| Reduce my consumption of sugary drinks in the next seven days | 52 | 58 | 0.003 * | 60 | 57 | 0.331 | 0.95 (0.73, 1.23) | 0.681 |
| Reduce my child’s consumption of sugary drinks in the next seven days | 54 | 64 | <0.001 * | 62 | 66 | 0.392 | 1.32 (0.91, 1.91) | 0.143 |
| Reduction in consumption of sugary drinks compared to six months ago | 23 | 27 | 0.020 * | 27 | 27 | 0.809 | 0.98 (0.74, 1.31) | 0.913 |
| Increase in consumption of water compared to six months ago | -- | 42 | -- | 39 | 45 | 0.048 * | 1.34 (1.03, 1.74) | 0.027 * |
* Significant difference at p < 0.05. Abbreviations: OR, Odds Ratio; CI, Confidence Interval. ^ Covariates adjusted for include age, gender, living standard measure, frequency of watching TV. A significant adjusted OR indicates that even after confounding factors have been taken into account, the odds of the “aware” group’s reported intentions/behaviors are significantly different from the odds of the “unaware” group’s reported intentions/behaviors. -- The question was asked only in post-campaign survey.