Table 3.
Behavioural survey results summary
| Question | Response | FI | F-HEI | Total | |||
|---|---|---|---|---|---|---|---|
| n | % | n | % | n | % | ||
| 1. Which of the following best describes your dining experience today? (n 66) | I dined at the restaurant | 27 | 73·0 | 17 | 58·6 | 44 | 66·7 |
| I did not dine at the restaurant (includes takeout orders) | 10 | 27·0 | 12 | 41·4 | 22 | 33·3 | |
| 2. How often do you eat meals prepared away from home (restaurants, coffee shops, delis, fast food, takeout, etc.)? (n 66) | A few times a year | 3 | 8·1 | 1 | 3·4 | 4 | 6·1 |
| Once a month | 1 | 2·7 | 2 | 6·9 | 3 | 4·5 | |
| A few times a month | 17 | 45·9 | 13 | 44·8 | 30 | 45·5 | |
| 1–3 times a week | 13 | 35·1 | 10 | 34·5 | 23 | 34·8 | |
| 4 or more times a week | 3 | 8·1 | 3 | 10·3 | 6 | 9·1 | |
| 3. How often do you eat at this restaurant location? (n 66) | Never | 13 | 35·1 | 11 | 37·9 | 24 | 36·4 |
| A few times a year | 16 | 43·2 | 11 | 37·9 | 27 | 40·9 | |
| Once a month | 4 | 10·8 | 2 | 6·9 | 6 | 9·1 | |
| A few times a month | 3 | 8·1 | 4 | 13·8 | 7 | 10·6 | |
| 1–3 times a week | 1 | 2·7 | 1 | 3·4 | 2 | 3·0 | |
| 4. Did you order one or more of the following menu items? (Select all that apply) (n 66) | (List of HD/KLW menu items)* | 19 | 51·4 | 16 | 55·2 | 33 | 50·0 |
| No, I didn’t order any of these menu items | 17 | 45·9 | 13 | 44·8 | 32 | 48·5 | |
| No response/skipped response | 1 | 2·7 | 0 | 0·0 | 1 | 1·5 | |
| 5. Why did you choose the menu item you ordered today? (select all that apply) (n 66) | Taste: My child likes the foods in that meal | 21 | 56·8 | 17 | 58·6 | 38 | 57·6 |
| Habit: This is what my child usually has at this restaurant | 5 | 13·5 | 5 | 17·2 | 10 | 15·2 | |
| Cost: Selected the meal based on its price | 0 | 0·0 | 4 | 13·8 | 4 | 6·1 | |
| Nutrition: Selected the meal because it was healthy | 7 | 18·9 | 2 | 6·9 | 9 | 13·6 | |
| Promotion: I saw this meal promoted on a poster/sign/menu in the restaurant | 4 | 10·8 | 4 | 13·8 | 8 | 12·1 | |
| Other reason (specify) | 4 | 10·8 | 4 | 13·8 | 8 | 12·1 | |
| Donation: Selected the meal because the additional 10 % will be donated to my school† | 0 | 0·0 | 6 | 20·7 | 6 | 9·1 | |
| 6. Please indicate the overall liking of your meal (n 66) | Like extremely | 5 | 13·5 | 6 | 20·7 | 11 | 16·7 |
| Like very much | 13 | 35·1 | 7 | 24·1 | 20 | 30·3 | |
| Like moderately | 9 | 24·3 | 3 | 10·3 | 12 | 18·2 | |
| Neither like nor dislike | 1 | 2·7 | 1 | 3·4 | 2 | 3·0 | |
| Not applicable | 5 | 13·5 | 11 | 37·9 | 16 | 24·2 | |
| No response/skipped response | 4 | 10·8 | 1 | 3·4 | 5 | 7·6 | |
| 7. How likely are you to order this menu item again? (n 66) | Very likely | 26 | 70·3 | 17 | 58·6 | 43 | 70·5 |
| Somewhat likely | 5 | 13·5 | 5 | 17·2 | 10 | 16·4 | |
| Neutral | 4 | 10·8 | 1 | 3·4 | 5 | 8·2 | |
| Somewhat unlikely | 0 | 0·0 | 1 | 3·4 | 1 | 1·6 | |
| Very unlikely | 1 | 2·7 | 1 | 3·4 | 2 | 3·3 | |
| Not applicable | 1 | 2·7 | 4 | 13·8 | 2 | 3·3 | |
| 8. How likely are you to participate in a SchooLicious Dine Out Fundraiser in the future? (n 66) | Very likely | 30 | 81·1 | 24 | 82·8 | 54 | 81·1 |
| Somewhat likely | 5 | 13·5 | 4 | 13·8 | 9 | 13·6 | |
| No response/skipped response | 2 | 5·4 | 1 | 3·4 | 3 | 4·5 | |
| 9. To what extent do you agree or disagree with the following statements? | |||||||
| 9a. The 15 % donation to my school from the Dine Out fundraiser motivated me to visit this restaurant today. (n 66) | Strongly agree | 26 | 70·3 | 25 | 86·2 | 51 | 77·3 |
| Agree | 7 | 18·9 | 4 | 13·8 | 11 | 16·7 | |
| Neutral | 3 | 8·1 | 0 | 0·0 | 3 | 4·5 | |
| No response/skipped response | 1 | 2·7 | 0 | 0·0 | 1 | 1·5 | |
| 9b. The additional 10 % donation to my school motivated me to order a healthy choice (n 29)‡ | Strongly agree | 13 | 44·8 | 13 | 44·8 | ||
| Agree | 3 | 10·3 | 3 | 10·3 | |||
| Neutral | 9 | 31·0 | 9 | 31·0 | |||
| Disagree | 4 | 13·8 | 4 | 13·8 | |||
FI, Fundraising Incentive; F-HEI, Fundraising-Healthy Eating Incentive.
*
Collapsed list of Healthy Dining (HD) and Kids Live Well (KLW) menu items.
†
Answer only applicable to F-HEI.
‡
Question only applicable to F-HEI.