Table 1.

Scott’s Pi Values

Variable	Scott’s Pi	Variable	Scott’s Pi	Variable	Scott’s Pi
Pinterest Poster and Pin Descriptives
Poster Characteristics		Associated Website		Framing Type
Identity	0.74	Linked to external website	1.00	Thematic framing	0.74
		Website Structure	0.82	Episodic framing	0.72
		Information provided in link only	0.73
Pin Content
Education/information focused	0.69	Alternate language for breasts	0.93	Support/encouragement (explicit)	0.82
Informational Social Support	0.73	Emotional Social Support	0.86	Prevention: Primary cancer	0.72
Treatment	0.82	Screening	0.72	Risk information	0.72
Self-care	0.90	Mammography	0.82	Inspirational quote	0.90
Mastectomy	0.82	Self-exam	0.73	Diagnosis	0.70
Chemotherapy	0.72	Other	0.75	Side effects	0.76
Surgery	0.73	Risk factors	0.82	Signs/symptoms	0.78
Radiation	0.92	Genes	0.78	Protective factors	0.78
Reconstruction	0.78	Family history	0.80	Awareness month	0.96
Success rates	0.78	Age	0.78	Death	0.72
Lumpectomy	0.78	Alcohol	0.70	Slogan	0.76
Awareness (explicit)	0.70	Weight/obesity	0.76	Fear	0.70
Survivorship	0.76
Health Belief Model Descriptives
Benefits		Barriers		Self-Efficacy
Prevention	0.81	Prevention	0.78	Prevention	0.78
Screening	0.82	Screening	0.72	Screening	0.82
Diagnosis	0.72	Diagnosis	0.74	Diagnosis	0.78
Treatment	0.72	Treatment	0.74	Treatment	0.72
Survivorship	0.75	Survivorship	0.72	Survivorship	0.83
Self-care	0.74	Self-care	0.78	Self-care	0.91
Cues to Action		Severity	0.70	Susceptibility	0.70
Prevention	0.72
Screening	0.72
Diagnosis	0.73
Treatment	0.74
Survivorship	0.78
Self-care	0.82
Visual Characteristics of Pins
Visual Type	0.98	Visual Content
		Color Pink	0.84	Minority	0.80
		Awareness Ribbon	0.89	African American	0.72
		Breast Image/Diagram	0.79	Male	0.90
		Person present	1.00	Child	0.76
		Adult	0.78	Hispanic	0.70
		Female	0.86	Asian	0.70
		Caucasian	0.74