Table 5.
Visual Characteristics of Breast Cancer-Related Posts on Pinterest
| Variable | Frequency |
|---|---|
| Visual Type | |
| Mixed | 35.1% (n=167) |
| Infographic | 27.7% (n=132) |
| Primarily text | 23.5% (n=112) |
| Primarily image | 11.1% (n=53) |
| Drawing | 2.3% (n=11) |
| Video | 0.2% (n=1) |
| Visual Content | |
| Color Pink | 59.9% (n=285) |
| Awareness Ribbon | 35.7% (n=170) |
| Breast Image/Diagram | 11.1% (n=53) |
| Person present | 25.0% (n=119) |
| Adult | 100.0% (n=119) |
| Female | 96.6% (n=115) |
| Caucasian | 84.0% (n=100) |
| Minority | 14.3% (n=17) |
| African American | 13.4% (n=16) |
| Male | 10.1% (n=12) |
| Child | 5.9% (n=7) |
| Hispanic | 3.4% (n=4) |
| Asian | 1.7% (n=2) |
Note.
Categories under person present heading are not mutually exclusive due to the presence of multiple people in posts. Thus, frequencies of categories do not sum to total number of posts containing a person.