Table 5.

Friedman test results for the personalization questions.

Q.ID	Ranks	Mean Rank
A1	I Find ad blocking feature on social media useful	3.21
A2	I find the feature that allows users to give reasons why the ad to be removed useful	3.29
A3	I find the feature showing the links linking ads shown on social media with the title of the main ad useful	2.94
A4	I find the recommendation for similar pages/ads/pre-clicked pages/ads useful	2.80
A5	I find an explanation of why this ad was shown to me useful	2.77