Table 2.
Media coverage and website traffic
| Output indicator | 2015 | 2016 | 2017 | 2018 | 2019 | |
|---|---|---|---|---|---|---|
| Media coverage | Media release distributed | Pitched to 131 contacts on 5 January 2016 | Pitched to 120 contacts on 26 September 2016 | Pitched to fifty-two contacts on 28 September 2017 | Pitched to twenty-five contacts on 19 September 2018 | Pitched to ten contacts on 24 September 2019 |
| Average click/open rate for information included in the media release | 15 % | N/A* | 56 % | 71 % | 100 % | |
| Request to schedule interview from news outlets | Eleven news outlets | Eleven news outlets | Seven news outlets | Four news outlets | Eight news outlets | |
| Unique media stories generated | Thirteen | Eleven | Eight | Four | Eight | |
| Website traffic | Unique page views | 971 | N/A* | 1573 | 1639 | 539 |
| Clicks to PDF/download link | N/A* | N/A* | 322 | 348 | N/A* | |
NRC, Nutrition Report Card.
Definitions: Unique page views: The number of sessions during which the specified page was viewed at least once. A unique page view is counted for each page URL + page title combination (Google Analytics).
Clicks to PDF/download link: Number of times a visitor clicked on a PDF link. Clicking the link leads to PDF copy available for download. PDF links include links to the full report, summary report, infographic and media release.
Time frame for media coverage:
For the 2015 NRC, statistics reflect the period of 5–15 January 2016.
For the 2016 NRC, statistics reflect the period of 26 September–20 October 2016.
For the 2017 NRC, statistics reflect the period of 28 September–31 October 2017.
For the 2018 NRC, statistics reflect the period of 19 September–15 October 2018.
For the 2019 NRC, statistics reflect the period of 24 September–12 November 2019.
Time frame for website traffic:
For the 2015 NRC, statistics reflect the period of 1 March 2015–1 September 2016.
For the 2017 NRC, unique page view statistics reflect the period of 1 September 2017–31 August 2018.
For the 2018 NRC, unique page view statistics reflect the period of 1 September 2018–31 August 2019.
For the 2019 NRC, unique page view statistics reflect the period of 1 September 2019–12 November 2019.
Clicks to PDF/download link statistics reflect the period of 1 September 2017–12 November 2019.
Data are not available due to shifts in methods of evaluation over time.