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. 2020 Jul 14;6(3):e20493. doi: 10.2196/20493

Table 1.

Definition of the Health Belief Model constructs examined and sample comments in relation to coronavirus disease.

Construct Definition
Perceived susceptibility Comments that indicated an assessment of the increased likelihood of contracting coronavirus disease, highlighting increasing local prevalence and the high number of imported cases
Perceived severity Comments that indicated an assessment of an increase in the perceived seriousness and consequences of contracting coronavirus disease (eg, hospitalization, pneumonia, death, mortality risk)
Perceived benefits Comments that supported physical distancing measures (eg, school closure, working from home, cancellation of events and mass gatherings) to reduce the transmission of coronavirus disease
Perceived barriers Comments that mentioned the difficulties, challenges, and negative effects of physical distancing (eg, loss of freedom, violation of individual rights, inconvenience, loss of income), as well as the perceived ineffectiveness of physical distancing