Table 5.
Dissemination Plan and Channels
| Intended audience | Collaborative parties | Communication channel |
|---|---|---|
| General public and health care communities | Site investigator(s) with their respective media and public affairs office | News outlets through: |
| Newspapers (e.g., USA Today) | ||
| Social Media (e.g., Twitter, Facebook, and LinkedIn) | ||
| News Shows (e.g., NPR) | ||
| Oncology and PC community | Site investigators and staff | Articles in high-profile peer review publications |
| Presentations at national meetings (e.g., American Society of Clinical Oncology and the American Academy of Hospice and Palliative Medicine) | ||
| Advocacy organizations (e.g., Center to Advance Palliative Care) | ||
| Policy makers and leaders of health care institutions | Lead investigators with Dr. Lee Schwamm | Articles in policy journals (e.g., Health Affairs) |
| • Health care organizations (e.g., ASCO, ACS, and CAPC) | Advocacy for palliative telehealth reimbursement and to increase the number of trained PC clinicians | |
| Local health care systems | Site study team and clinicians along with patient and caregiver stakeholders | Each site will, respectively, present study findings to their institutions in collaboration with their patient and caregiver stakeholders. In addition to normal forums like grand rounds, the teams will reach out to local hospitals and advocacy organizations along with a presentation to the patient and family advisory council. |
| Patients and families affected by serious illness Health care providers and systems |
• Lead investigators | Work with insurers to develop reimbursement models specifically for PC delivered by telehealth and creating new capacity for this delivery model |
| • MGH and partners health care stakeholders | ||
| • Five key health care insurers | ||
| Health care teams Patients and caregivers |
Lead investigators and study teams | Publish and present on the training methodology for patients, caregivers, clinicians, and training staff to leverage the telehealth video platform for care delivery. |
| Study patients and caregivers | MGH lead site | E-mail and direct mail all study results |
ACS, American Cancer Society; ASCO, American Society of Clinical Oncology; CAPC, Center to Advance Palliative Care.