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. 2020 Jul 9;17:E60. doi: 10.5888/pcd17.200245

Table. Application of the PEN-3 Cultural Model to COVID-19, Ebola, and HIV.

PEN-3 COVID-19 Ebola HIV
Perceptions
  • ++Knowledge about 80% exposure with little or no illness

  • ==Pandemic affected all countries, rich and poor

  • –Awareness did not translate into action for prevention, therefore the need to modify messages

  • ++Knowledge of virulence of the disease

  • ==Pandemic affected mostly West and Central Africans

  • –Awareness did not translate into behavior change, therefore messages had to be modified to fit cultural context

  • ++Knowledge of behaviors that lead to vulnerability

  • ==Different contexts and factors of vulnerabilities

  • –Awareness did not translate into behavior change

Enablers
  • ++Availability and use of protective personal equipment, such as masks and gloves

  • ==Traditions like burial were partly affected

  • –Health care providers do not have all the support they need to care for those infected

  • ++Availability and use of protective personal equipment, such as masks and gloves

  • ==Traditions like burial were fully and directly affected

  • –Health care providers do not have all the support they need to care for those infected

  • ++Availability of male and female condoms and needle exchange programs

  • ==Traditions like marriages were directly affected

  • –Health care providers do not have all the support they need to care for those infected

Nurturers
  • ++Family members caring for loved ones even when there is risk

  • ==Cultural identity–based messaging about community inequities as response to COVID-19 and noncommunicable diseases

  • –Family members losing their jobs and not being able to provide basic needs for loved ones

  • ++Family members caring for loved ones even when there is risk

  • ==Culture-based solution such as traditional leaders (eg, chiefs overseeing burial rites)

  • –Family members losing their jobs and not being able to provide basic needs for loved ones

  • ++Family members caring for loved ones even when there is risk

  • ==Culture-based messages such as monogamy for individualists and “zero grazing” for collectivist contexts

  • –Job discrimination against those infected

Key: ++ positive to be promoted; == existential to be recognized; – negative to change.