TABLE A.
Items for questionnaire.
| Construct | Measurement Items | |
| Hedonic value (HV) | ||
| Adventure (AD) | AD1 | To me, shopping on this omnichannel retailer is an adventure. |
| AD2 | I find shopping on this omnichannel retailer stimulating. | |
| AD3 | Shopping on this omnichannel retailer is a thrill for me. | |
| AD4 | Shopping on this omnichannel retailer makes me feel like I am in my own universe. | |
| Gratification (GR) | GR1 | When I am in a low mood, I go shopping in this omnichannel retailer to make me feel better. |
| GR2 | To me, shopping on this omnichannel retailer is a way of relieving stress. | |
| GR3 | I go shopping in this omnichannel retailer when I want to treat myself to something special. | |
| Role (RO) | RO1 | I like shopping in this omnichannel retailer for others because, when they feel good, I feel good. |
| RO2 | I feel good when I buy things on this omnichannel retailer for the special people in my life. | |
| RO3 | I enjoy shopping in this omnichannel retailer for my friends and family. | |
| RO4 | I enjoy shopping around this omnichannel retailer to find the perfect gift for someone. | |
| Best deal (BD) | BD1 | For the most part, I go shopping in this omnichannel retailer when there are sales. |
| BD2 | I enjoy looking for discounts when I shop in this omnichannel retailer. | |
| BD3 | I enjoy hunting for bargains when I shop on this omnichannel retailer. | |
| Social (SO) | SO1 | I go shopping in this omnichannel retailer with my friends and family in order to socialize. |
| SO2 | I enjoy socializing with others when I shop in this omnichannel retailer. | |
| SO3 | Shopping on this omnichannel retailer with others is a bonding experience. | |
| Idea (ID) | ID1 | I go shopping in this omnichannel retailer to keep up with the trends. |
| ID2 | I go shopping in this omnichannel retailer to keep up with new fashions. | |
| ID3 | I go shopping in this omnichannel retailer to see what new products are available. | |
| Gamification (GM) | ||
| Social comparison (SC) | SC1 | In order to unlock access to (and/or upgrade) a badge (avatar) and be able to compare with other users, I would browse a site’s items more. |
| SC2 | In order to unlock access to (and/or upgrade) a badge (avatar) and be able to compare with other users, I would purchase more items. | |
| SC3 | Having access to and being able to compare badges (avatars) with other users will likely increase me posting comments (i.e., reviews/recommendations). | |
| SC4 | Having access to and being able to compare badges (avatars) with other users will increase the number of different pages I view (i.e., look at other users’ pages). | |
| Goal setting (GS) | GS1 | If I am presented with clear goals on how to access or obtain badges (avatars), I will browse a site’s items more. |
| GS2 | If I am presented with clear goals on how to access or obtain badges (avatars), I will purchase more items. | |
| GS3 | If I am presented with clear goals on how to access or obtain badges (avatars), I will post more comments (i.e., reviews/recommendations). | |
| GS4 | If I am presented with clear goals on how to access or obtain badges (avatars), I will increase the number of different pages I view (i.e., look at other users’ pages). | |
| Novelty-seeking (NS) | NS1 | I tend to pursue new ideas or experiences. |
| NS2 | I like to experience new things and make changes in my daily life. | |
| NS3 | I am more interested in using new products or services than other people. | |
| Repurchase intention (RPI) | RPI1 | I plan to continue using this omnichannel retailer to purchase products. |
| RPI2 | I consider this omnichannel retailer to be my first choice for transactions in the future. | |
| RPI3 | It is likely that I will continue purchasing products from this omnichannel retailer in the future. | |