Figure 3.

Proportion of unique decision‐making profiles stratified by number of included attributes (N = 397). For each respondent, the conjoint software rank‐ordered the importance of the eight medication attributes as he or she selected among the various options. When considering individuals’ top three attributes, only 10.8% of respondents had a unique decision‐making profile (ie, rank‐ordering of top three attributes did not match anyone else’s). However, when including all eight medication attributes, 71.5% had unique profiles.