Table 1.
Descriptive statistics and correlation.
| Correlations | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M | SD | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
| 1 | Severity | 8.73 | 2.22 | 0.44*** | 0.36*** | 0.35*** | 0.5*** | 0.37*** | 0.19*** | 0.21*** | 0.24*** | |
| 2 | Susceptibility | 6.26 | 2.84 | 0.44*** | 0.42*** | 0.37** | 0.5*** | 0.4*** | 0.16** | 0.26*** | 0.07 | |
| 3 | Fear | 6.22 | 3.32 | 0.36*** | 0.42*** | 0.74*** | 0.7*** | 0.61*** | 0.21*** | 0.27*** | 0.04 | |
| 4 | Anxious | 6.67 | 3.06 | 0.35*** | 0.37*** | 0.74*** | 0.7*** | 0.71*** | 0.12** | 0.19*** | 0.03 | |
| 5 | Worry | 6.85 | 3.16 | 0.46*** | 0.45*** | 0.70*** | 0.74*** | 0.82*** | 0.14** | 0.21*** | 0.05 | |
| 6 | Uneasy | 6.56 | 3.23 | 0.37*** | 0.40*** | 0.61*** | 0.71*** | 0.8*** | 0.09* | 0.17*** | 0.05 | |
| 7 | Emotional attachment | 6.71 | 2.73 | 0.17*** | 0.16** | 0.21*** | 0.12** | 0.1** | 0.09* | 0.65*** | 0.44*** | |
| 8 | Brand humanization | 4.94 | 2.92 | 0.21*** | 0.26*** | 0.27*** | 0.19*** | 0.2*** | 0.17*** | 0.65*** | 0.34*** | |
| 9 | Intention to visit | 7.96 | 2.62 | 0.24*** | 0.07 | 0.04 | 0.03 | 0.1 | 0.05 | 0.44*** | 0.34*** | |
Note: *p < .05(one-tailed), **p < .01 (one-tailed), ***p < .001 (one-tailed).