Table 2.
Factors associated with mass media and social media exposure (N=2086).
| Variable | Univariate analysis (mass media exposure score 20-24 vs 0-19a) |
Multivariable logistic regression (mass media exposure score 20-24 vs 0-19a) |
Univariate analysis (social media exposure score 23-30 vs 0-22b) |
Multivariable logistic regression (social media exposure score 23-30 vs 0-22b) |
||||
|
|
High score (20-24) (n=1113) |
P value | ORc (95%CI) | High score (23-30) (n=1096) |
P value | OR (95%CI) | ||
| Demographic characteristics | ||||||||
|
|
Age group (years) | |||||||
|
|
|
18-20 | 615 (51.4) |
|
—d | 625 (52.2) |
|
— |
|
|
|
21-22 | 397 (55.6) | .10 | — | 377 (52.8) | .92 | — |
|
|
|
23-29 | 101 (57.7) |
|
— | 94 (53.7) |
|
— |
|
|
Birthplace | |||||||
|
|
|
Urban | 402 (56.1) | .08 | — | 395 (55.1) | .09 | — |
|
|
|
Rural | 711 (51.9) |
|
— | 701 (51.2) |
|
— |
|
|
Annual family income (CNY) | |||||||
|
|
|
<50,000 | 503 (51.4) |
|
— | 497 (50.8) |
|
Refe |
|
|
|
50,000-120,000 | 421 (54.3) | .19 | — | 404 (52.1) | .048 | 1.01 (0.83-1.24) |
|
|
|
>120,000 | 189 (56.8) |
|
— | 195 (58.6) |
|
1.28 (0.98-1.66) |
|
|
Year | |||||||
|
|
|
1 | 338 (51.1) |
|
Ref | 338 (51.1) |
|
— |
|
|
|
2 | 234 (47.8) |
|
0.94 (0.73-1.20) | 239 (48.8) | .07 | — |
|
|
|
3 | 345 (56.9) | .001 | 1.30 (1.03-1.64)f | 333 (55.0) |
|
— |
|
|
|
4 and postgraduate | 196 (59.8) |
|
1.31 (0.99-1.74) | 186 (56.7) |
|
— |
| Health Belief Model | ||||||||
|
|
Perceived susceptibility | |||||||
|
|
|
Certainly no/probably no/probably yes | 1056 (52.8) |
|
Ref | 1033 (51.6) |
|
Ref |
|
|
|
Certainly yes | 57 (67.1) | .01 | 1.1 (0.75-1.96) | 63 (74.1) | <.001 | 1.75 (1.05-2.93) |
|
|
Perceived severity | |||||||
|
|
|
Not at all/slightly serious/serious | 524 (47.6) | <.001 | Ref | 509 (46.2) | <.001 | Ref |
|
|
|
Very serious | 589 (59.8) |
|
1.33 (1.10-1.60)g | 587 (59.6) |
|
1.41 (1.17-1.69)h |
|
|
Perceived self-efficacy | |||||||
|
|
|
Certainly no/probably no/probably yes | 205 (35.3) | <.001 | Ref | 199 (34.3) | <.001 | Ref |
|
|
|
Certainly yes | 908 (60.3) |
|
2.03 (1.64-2.52)h | 897 (59.6) |
|
2.01 (1.67-2.58)h |
|
|
Perceived control or intention to carry out preventive measures | |||||||
|
|
|
Certainly no/probably no/probably yes | 293 (49.9) | .01 | Ref | 386 (49.0) | .01 | Ref |
|
|
|
Certainly yes | 720 (55.5) |
|
1.29 (1.07-1.56)g | 710 (54.7) |
|
1.27 (1.05-1.53)f |
| Psychological and behavioral response | ||||||||
|
|
Emotional consequences | |||||||
|
|
|
Scores 5-9 | 625 (62.3) | <.001 | 1.51 (1.25-1.83)h | 607 (60.5) | <.001 | 1.50 (1.24-1.67)h |
|
|
|
Scores 10-20 | 488 (45.1) |
|
Ref | 489 (45.2) |
|
Ref |
|
|
Barriers to carry out preventive measure | |||||||
|
|
|
Scores 8-15 | 618 (62.7) | <.001 | 1.5 (1.26-1.84)h | 608 (61.7) | <.001 | 1.39 (1.15-1.67)g |
|
|
|
Scores 16-32 | 495 (45.0) |
|
Ref | 488 (44.4) |
|
Ref |
| Anxiety level | ||||||||
|
|
State-Trait Anxiety Inventory | |||||||
|
|
|
Score 20-43 | 731 (56.6) | <.001 | 1.16 (0.96-1.40) | 713 (55.2) | .002 | 1.11 (0.90-1.34) |
|
|
|
Score 44-80 | 382 (48.1) |
|
Ref | 383 (48.2) |
|
Ref |
aHosmer–Lemeshow test, chi-square: 4.749, P=.78; Nagelkerke R2=0.116.
bHosmer–Lemeshow test, chi-square: 16.804, P=.03; Nagelkerke R2=0.112.
cOR: odds ratio.
dNot applicable.
eRef: reference.
fP<.05.
gP<.01.
hP<.001.