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. 2020 Jul 21;10:12095. doi: 10.1038/s41598-020-68982-4

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© The Author(s) 2020

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.

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Model estimates for choosing prestige information (number of times demonstrators were copied in Round 1) compared to the alternative information in Round 2 of the Prestige, Control and Success Conditions. The alternative information for the Control and Prestige Conditions was irrelevant Player ID, and the alternative information for the Success Condition was success (score in the quiz). Participants therefore only reliably chose prestige when it was based on relevant information, and when success was not available.