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. 2020 Jul 22;10:12181. doi: 10.1038/s41598-020-68899-y

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© The Author(s) 2020

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.

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Example trial of the social influence paradigm. (A) Presentation of a picture of street art. (B) Participants give their first rating (R1) indicating their perceived aesthetic quality of the picture on a scale from 0 to 100. (C) Presentation of the group rating (FB) which represents the "social norm". Subjects are instructed that this score represents the average value of the rating of this picture collected from 70 other participants. (D) Participants are requested to rate the picture again in the final rating (R2). They can either confirm or change their initial rating.