Table 4.
Means, standard deviation, and correlations.
| Latent construct | Mean | SD | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|---|---|
| 1. Morality violations | 3.17 | 1.15 | 0.95 | ||||
| 2. Secondary crisis communication | 3.46 | 0.68 | 0.42 | 0.85 | |||
| 3. Purchase intentions | 2.53 | 0.80 | -0.31 | -0.53 | 0.87 | ||
| 4. Normative social influence | 3.24 | 0.70 | 0.08 | -0.08 | 0.14 | 0.74 | |
| 5. Informational social influence | 3.61 | 0.71 | 0.06 | 0.19 | -0.05 | 0.48 | 0.87 |