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. 2020 Jul 24;96:103149. doi: 10.1016/j.tate.2020.103149

Table 8.

“Why do you comment on other educators’ Instagram posts?” (n=705).

Category Code Definition Example Count
Responding to content or ideas Like/agree with content/ideas Participant indicates they comment to show that they like or agree with the ideas or content shared in a post. “I typically only comment if something REALLY strikes a chord with me. That may be something that’s inspirational or a saying that really resonates with me.” 211
Ask questions Participant indicates they comment to ask questions about the ideas or content shared in a post. “To ask questions such as where can I buy that item or how can use that resource with my class.” 188
Offer advice, feedback Participant indicates they comment to offer advice or feedback related to the ideas or content shared in a post. “Share ideas or things that have worked for me in similar situations.” 161
Dialogue Participant indicates they comment to engage in dialogue on the basis of the ideas or content shared in a post. “To start a conversation.” 88
Building relationships or community Offer affective support Participant indicates they comment to offer affective support to the individual who made the post. “Sometimes just if they seem to be down and I feel they could use some love. Teaching is mentally taxing.” 308
Foster collaboration, community, networking Participant indicates they comment for purposes associated with networking, collaboration, or community building. “Commenting helps build community and it helps me to feel connected to other educators even though I am the only moderate to severe special needs teacher at my school.” 256
Teacherpreneurship activities Amplify content/ideas Participant indicates they comment to increase the visibility of the content or ideas shared in a post. “I am involved in ‘comment pods’ which we do to help increase each other’s engagement on Instagram and to get more views.” 52
Participate in contests/giveaways Participant indicates they comment to take part in contests or giveaways that require a comment to enter. “To win giveaways.” 43

Note: Responses to this item could receive multiple codes.