Table 5.
Calculations for estimated total search volume for birth control in the United States.
Search item measure | Value |
Total number of searches for abortion from Planned Parenthood | 12,393,960 |
RSVa for abortion | 0.4192 |
RSV for birth control | 0.5808 |
Estimated total number of searches overall | 29,565,744b |
Estimated total number of searches for birth control | 17,171,784c |
aRSV: relative search volume.
b0.4192 (RSV for abortion)x = 12,393,960 (total number of searches for abortion from Planned Parenthood); x = 29,565,744.
c0.5808 (RSV for birth control) × 29,565,744 (estimated total number of searches overall) = 17,171,784.