Skip to main content
. 2020 Jul 6;8(7):e17704. doi: 10.2196/17704

Table 5.

Willingness-to-pay by health care professional subgroup.

Group Value, n Willingness-to-pay according to characteristics of health apps, £ (US $)


Published study NHSa stamp of approval Used health apps personally Recommended by another HCPb
All 222 29.20 (35.62) 124.61 (152.02) 54.81 (66.87) 67.30 (82.10)
Use health apps personally

Yes 169 31.11 (37.95) 129.44 (157.91) 62.11 (75.77) 71.28 (86.96)

No 53 48.56 (59.24) 194.38 (237.14) 31.19 (38.05) 76.44 (93.25)
Previously prescribed health apps to patients

Yes 139 24.48 (29.86) 119.14 (145.35) 53.43 (65.18) 57.57 (70.23)

No 83 36.89 (45.00) 125.42 (153.01) 43.37 (52.91) 64.11 (78.21)
Age (years)

>46 113 20.25 (24.70) 105.00 (128.10) 41.75 (50.93) 54.21 (66.13)

<46 109 42.35 (51.67) 140.00 (170.79) 64.59 (78.80) 76.29 (93.07)
Role

General practitioner 32 30.28 (36.94) 134.44 (164.01) 29.56 (36.06) 39.84 (48.60)

Allied health professional 86 20.79 (25.36) 121.38 (148.08) 52.79 (64.40) 57.38 (70.00)

Secondary care physician 40 63.50 (77.47) 284.75 (347.38) 178.13 (217.31) 209.75 (255.89)

Nurse 27 449.50 (548.37) 1616.00 (1971.45) 526.00 (641.70) 1061.50 (1294.99)

aNHS: National Health Service.

bHCP: health care professional.