Table 2.
Summary of Social Media Content
| Summary of #GlobalSurgery Social Media Content | |||||
|---|---|---|---|---|---|
| Dates: Jan 1st, 2019 to Mar 31st, 2019 | |||||
| Categories | Instagram (%) | Twitter (%) | p-value | ||
| Media format | |||||
| Picture | 458 | 94.6 | 768 | 43.0 | < 0.001 |
| Video | 26 | 5.4 | 36 | 2.0 | |
| Text | 0 | 0.0 | 984 | 55.0 | |
| Tone | |||||
| Positive | 369 | 76.2 | 771 | 43.1 | < 0.001 |
| Neutral | 114 | 23.6 | 1012 | 56.6 | |
| Negative | 1 | 0.2 | 5 | 0.3 | |
| Perspective | |||||
| Patient | 2 | 0.4 | 0 | 0.0 | < 0.001 |
| Physician/individual | 135 | 27.9 | 1083 | 60.6 | |
| Friend/family | 1 | 0.2 | 2 | 0.1 | |
| Business | 56 | 11.6 | 128 | 7.2 | |
| Professional organization | 290 | 59.9 | 575 | 32.2 | |
| Content | |||||
| Education | 69 | 14.3 | 417 | 23.3 | < 0.001 |
| Advertisement | 90 | 18.6 | 337 | 18.8 | |
| Public image | 248 | 51.2 | 738 | 41.3 | |
| Research | 18 | 3.7 | 281 | 15.7 | |
| News | 0 | 0.0 | 3 | 0.2 | |
| Personal experience | 59 | 12.2 | 12 | 0.7 | |
| Visibility | |||||
| #hashtags/post | 11.4 | 2.8 | |||
| Popularity | |||||
| Likes/post | 488.8 | 9.7 | |||
| Retweets/post | 4.3 | ||||
| Replies/post | 0.4 | ||||