TABLE 3.

Formal scale of sensory brand experience.

Dimension	Item	Factor loading
Volume	V1: This brand mobilizes many of my senses	0.830
	V2: This brand provides me with a lot of sensory stimulation	0.815
	V3: This brand has many sensory elements	0.720
Uniqueness	U1: This brand is different from others in its sensory aspects	0.759
	U2: This brand can stand out from other brands based on its sensory aspects	0.799
	U3: I think this brand is unique in its sensory aspects	0.794
Consistency	C1: The sensory characteristics of this brand are suitable for this locality	0.748
	C2: The sensory characteristics of this brand are consistent with my identity (age, gender, race, social class, etc.)	0.797
	C3: The sensory characteristics of this brand are consistent with my personality	0.798
	C4: The sensory characteristics of this brand are consistent with my values	0.801