Table 1.

Variable descriptions.

Variable	Description
Dollars	Total national dollar sales for SKU during observation year
Adj. Dollars	Dollar sales adjusted to 2001 equivalent using CPI
Market Share	Market share ($’s) for SKU during observation year
Sales Rank	Sales rank ($’s) for SKU during observation year
Grocery	Decimal percent of SKU's $ sales from grocery channel
Price	Average price per unit of SKU during observation year
Feature	Decimal percent of SKU's volume sales with feature support
Display	Decimal percent of SKU's volume sales with display support