Table 5.
Regression results; Store-Category-Year level of analysis; Category and market effects estimated but not reported; +p < .1, *p < .05, **p < .01, ***p < .001.
| DV | Dollars | Dollars |
|---|---|---|
| Niche Ratio | Relative | Absolute |
| N | 794,731 | 794,731 |
| DF | 87 | 87 |
| Wald chi2 | 83,620.44 *** | 88,697.82 *** |
|
Beta (St. Error) |
Beta (St. Error) |
|
| Constant | 152,559.10 *** (3147.16) | 154,659.60 *** (3143.62) |
| Niche Ratio | 4406.29 *** (1034.25) | 11,139.62 *** (958.18) |
| Year | 1084.61 *** (36.88) | −77.94 * (39.13) |
| Niche Ratio (x) Year | 1398.41 *** (137.99) | 3452.53 *** (116.41) |
| Private Label | −7916.70 *** (877.89) | −15,632.55 *** (869.72) |
| Grocery | 102,417.30 *** (768.86) | 101,356.20 *** (768.16) |
| Price | −91.75 *** (24.14) | 14.12 (24.10) |
| Feature | 6718.87 *** (5353.10) | 8191.08 *** (441.91) |
| Display | 15,772.67 *** (518.03) | 15,102.85 *** (516.22) |