Table 1.

Kellermann and Cole's 64 compliance gaining strategies.

No	Strategy	Example	No	Strategy	Example
1	Actor Takes Responsibility	Is there anything I can do with this? May be I can help.	33	Esteem (Positive) by Actor	If you go now, I'll be so thankful to you.
2	Altercasting (Negative)	Only a selfish person would not donate to the program.	34	Expertise (Negative)	If you do this, you will be very disappointed.
3	Altercasting (Positive)	Great men like you would never miss the opportunity.	35	Expertise (Positive)	When you go to Indonesia, be sure to visit Bali. It is a spectacular island.
4	Altruism	May I ask your help with this? I am really confused with this.	36	Hinting	I'm bored. [indicating 'let's go home now']
5	Assertion	I want that work finished this night.	37	I Want	I want to go home now.
6	Audience-Use	A child asks his mother to give him a candy when there are other people there. His mother feels powerless to say no to give him one.	38	Invoke Norm	Donate charitably, like the others do!
7	Authority Appeal	It is your mother's order, obey it.	39	It's Up to You	I'd really like to finish it now, but it's up to you.
8	Aversive Stimulation	Go now! Get it now! Don't wait, just do it now!	40	Logical Empirical	You must be realistic to take the decision. Let's look at the data.
9	Bargaining	If you want me to still be your friend, you'll do this.	41	Moral Appeal	Don't shop there. The new shop sells many illegal products.
10	Benefit (Other)	I don't want it for myself -- it's for my child.	42	My Concern for You	I am really worried about you. How if I take you to your doctor now?
11	Benefit (Self)	If you help me with this, I'll get a better score on Math.	43	Nature of Situation	Excuse me, I know that you love one another, but kissing in public like that is inappropriate here.
12	Benefit (Target)	If you study hard now, you will be able to go to a reputable college.	44	Negative Affect	Are you stupid? Watch me. Just do it like this!
13	Challenge	The customer looks unhappy. I know you are great in dealing with unhappy people.	45	Not Seek Compliance	'Never ask! Just do it, okay.'
14	Compliment	You always have good ideas. Could you help me find the answer for this puzzle?	46	Persistence	Hello again, Mr. Smith. I phone you again to know whether you have already got time to discuss my proposal.
15	Compromise	A sales person agrees to give an extra discount for an order placed today.	47	Personal Expertise	I'm very good at math. I think I can help you with this math problem.
16	Cooperation	I'm having trouble with your late response on this problem. Why don't we cooperate and work something out?	48	Positive Affect	Congrats for your achievement. And of course it also means that we will have a big party.
17	Criticize	You have taken a stupid way. You must do it again.	49	Pre-Giving	I give her a beautiful gift before I ask her to marry me.
18	Debasement	I really don't know anything about this place. Can you help, just a little?	50	Promise	I promise you to well behave. Can you buy me the toy now?
19	Debt	I've contributed much for this institution. I think I deserve a promotion.	51	Promote Task	Can you fill out the form now so we can leave on time?
20	Deceit	A sales person misled the new customer into believing that the car was worth more than it really was.	52	Self-Feeling (Negative)	Doing it right now is very beneficial. You'll feel very sorry if you miss it.
21	Direct Request	Can you do this for me?	53	Self-Feeling (Positive)	This is your last chance. If you take it, you'll feel very pleased.
22	Disclaimer (Norms/Rules)	Oh come on. Let's just submit the paper. Don't worry about the review requirement.	54	Suggest	It'd be better that you just ask her out. Just say 'Would you like to go out with me tonight?'
23	Disclaimer (Other)	You are the only one who is unselfish. You have to help him.	55	Surveillance	You can't waste your money like this. I'm going to have a closer eye on your spending.
24	Disclaimer (Self)	Actually, I really don't know want to bother you, but the situation makes me ask your help.	56	Third Party	A student asked his teacher to have one of his friends forgive him.
25	Disclaimer (Target)	I know you may don't have time to do this, but I have to ask you to do so.	57	This Is the Way Things Are	You ask me why you must do that? Ok, I tell you. It's the rule, my friend.
26	Disclaimer (Task)	Don't worry, it's not painful. It will only take a few seconds.	58	Thought Manipulation	You said I could submit the proposal today! You said so.
27	Disclaimer (Time)	You can finish the task later. I want you to help me with this now.	59	Threat	If you don't finish it on time! I won't give you a break.
28	Duty	The manager said, “I want it now. You must get me one.”	60	Value Appeal	Being truthful is important. Well, can you tell me the truth about it?
29	Equity	It's now Jack's turn. You have had it before.	61	Warning	Mind your step! It's a bit slippery there.
30	Esteem (Negative) by Others	If you don't do this, your friends will think that you are a liar.	62	Welfare (Others)	If you don't show up now you'll ruin the occasion.
31	Esteem (Positive) by Others	If you get it, your wife will be very thankful to you.	63	Why Not?	Let's do it. Why not?
32	Esteem (Negative) by Actor	I think it is not a good decision. If I were you, I wouldn't do that.	64	Your Concern for Me	If you really want to help me, you'll lend me some money.