Table 2.

Potential impact, potential reach, number of contributors, percentage of very active users, and percentage of very influential users in the 3 groups.

Parameters	Eating disorder	Eating Disorder Awareness Week	Wake Up Weight Watchers
Potential impact, n	7,384,797	54,143,739	28,371,411
Potential reach, n	4,175,017	9,547,326	9,332,345
Contributors, n	1243	2531	4609
Very active contributors, n (%)	70 (5.6)	59 (2.3)	383 (8.3)
Very influential contributors, n (%)	127 (10.2)	186 (7.4)	289 (6.3)