Phenomenological models for rheological analysis. The symbols represent (A) the solid (spring, shear modulus ) and (B) liquid (dashpot, viscosity ) behaviors, and the plots of their dependencies with angular frequency. The spring characterizes energy storage in the material, and the relationship between stress and strain is given by The dashpot characterizes the energy loss in the material and the relationship between stress and strain is given by The association of one spring and one dashpot in parallel gives rise to the Kelvin-Voigt model for a viscoelastic solid (C). The association in series represents the Maxwell model for a viscoelastic liquid (D). Both the Maxwell and Kelvin-Voigt models present only one relaxation time, . The combination of an infinite number of Kelvin-Voigt blocks describes the model for soft glassy materials (E), characterized by a power law dependency of the complex shear modulus with the angular frequency. The power law dependency is also a signature of infinity time-scales present in the response. When , a solid-like behavior is observed. When a liquid-like behavior is visualized.