TABLE 1.
Descriptive statistics for variables included in the study.
| Variables | Mean | SD | Skewness | Kurtosis | |
| Core product services | Presence of famous players | 4.65 | 1.48 | −1.38 | 1.72 |
| Showing of favorite players | 4.85 | 1.51 | −1.62 | 2.17 | |
| Being able to follow players | 3.73 | 1.70 | −0.59 | −0.37 | |
| Opportunity to watch players closely | 5.41 | 0.86 | −1.96 | 2.07 | |
| Being able to watch players’ practice closely | 4.75 | 1.40 | −1.17 | 1.03 | |
| Players’ high performance | 5.18 | 1.01 | −1.20 | 0.87 | |
| Opportunity to learn from players | 4.16 | 1.70 | −0.78 | −0.19 | |
| Ease of walking on golf course | 4.37 | 1.47 | −0.84 | 0.20 | |
| Enjoyable scenery of golf course | 4.46 | 1.31 | −1.09 | 1.42 | |
| Pleasant atmosphere of the event | 4.38 | 1.39 | −0.85 | 0.49 | |
| Peripheral services | Foodservice quality | 4.12 | 1.14 | −0.22 | −0.09 |
| Price of foodservice | 3.58 | 1.25 | −0.09 | −0.13 | |
| Variety of golf shop offerings (e.g., souvenirs, equipment) | 3.55 | 1.21 | −0.31 | 0.88 | |
| Ancillary activities (e.g., shows, concerts, autograph session) | 3.63 | 1.28 | −0.31 | 0.83 | |
| Ticket promotion | 3.82 | 1.41 | −0.45 | 0.17 | |
| Convenience of buying ticket | 4.04 | 1.45 | −0.63 | 0.41 | |
| Event information accessibility | 4.01 | 1.38 | −2.80 | 2.64 | |
| Crowd control | 4.47 | 1.06 | −0.46 | 0.29 | |
| Spectating area accessibility | 4.42 | 1.05 | −0.32 | −0.30 | |
| Spectating area convenience | 4.28 | 1.08 | −0.30 | −0.32 | |
| Scoreboard quality | 4.67 | 0.99 | −0.40 | −0.61 | |
| Staff courtesy | 4.55 | 1.05 | −0.28 | −0.55 | |
| Restroom cleanliness | 4.03 | 1.24 | −0.45 | 0.06 | |
| Parking accessibility | 4.26 | 1.22 | −0.40 | −0.11 | |
| Parking availability | 3.07 | 1.90 | −0.38 | −0.88 | |
| Parking cost | 2.73 | 1.80 | −0.15 | −0.92 | |
| Public transportation accessibility | 4.49 | 1.46 | −1.28 | 1.68 | |
| Life satisfaction | I am satisfied with my life | 4.49 | 1.15 | −0.63 | 0.44 |
| If I could live my life over, I would change almost nothing | 4.45 | 1.14 | −0.55 | 0.25 | |
| In most ways my life is close to ideal | 4.54 | 1.13 | −0.47 | −0.25 | |
| The conditions in my life are excellent | 4.78 | 1.03 | −0.67 | 0.54 | |
| So far, I have gotten the important things I want in life | 4.53 | 1.10 | −0.37 | −0.27 | |
| Length of stay (in hours) | 5.05 | 1.60 | 0.36 | 0.14 | |
| How many steps did you walk in this tournament? | 8,714.35 | 3658.06 | 0.63 | 1.02 | |
| Self- rated health | 4.85 | 0.86 | −0.91 | 1.27 |