Table 3.
The emerging landscape of actors supporting digital adoption in Welsh SMEs.
| Agent/advisory support | Nature of support provision | Target audience |
|---|---|---|
| Google Garage | Online eLearning modules and face-to-face provision: Temporary Google Garage locations providing workshop support and individual advice. Delivered in partnership with local, regional and national organisations, including Superfast Business Wales, local authorities and smaller private business support providers. |
SMEs and individual entrepreneurs |
| Amazon Academy | Online eLearning modules and face-to-face provision: Conferences including workshops and business networking, delivered in conjunction with local and regional organisations such as Enterprise Nation, Superfast Business Wales. Specialist support for authors (focused on Kindle) |
SMEs and authors |
| Lloyds Digital Academy | Workshops and events in conjunction with online eLearning, in association with organisations such as Welsh Government, local authorities, Google Garage. | SMEs and charities |
| Various private business support providers | Including independent national business support providers such as Enterprise Nation, alongside localised advisory support from a range of business-facing organisations such as accountants, lawyers, IT consultants. | Various, including SMEs and individual entrepreneurs. |
Sources:
Author's own observation data (see Table 4 for further details).