Table 3.

Predictors of women’s adoption of mobile health service.

Variables			High satisfaction				Recalled short code
			Adjusted ORa (95% CI)		P value		Adjusted OR (95% CI)		P value
Who accessed messages
	Women	1.72 (1.12-2.63)		.01		2.88 (1.90-4.36)		<.001
	Women or family member (reference)	1 (N/Ab)		N/A		1 (N/A)		N/A
Age of respondents (years)
	<20	0.88 (0.43-1.85)		.89		1.01 (0.50-2.03)		.97
	20-24	0.84 (0.49-1.43)		.84		1.81 (1.08-3.04)		.02
	≥25 (reference)	1 (N/A)		N/A		1 (N/A)		N/A
Educational qualification of women
	No/primary (reference)	1 (N/A)		N/A		1 (N/A)		N/A
	Junior secondary	0.96 (0.58-1.59)		.88		1.17 (0.72-1.90)		.51
	Secondary or higher	1.08 (0.60-1.92)		.80		2.28 (1.30-4.02)		.004
Family monthly income, BDTc (US $)
	≤10,000 (118.15; reference)	1 (N/A)		N/A		1 (N/A)		N/A
	10,001-20,000 (118.15-236.30)	1.96 (1.24-3.11)		.004		1.44 (0.92-2.26)		.11
	>20,000 (236.30)	2.48 (1.25-4.93)		.009		1.66 (0.86-3.20)		.13
First-time pregnancy
	Yes	1.12 (0.66-1.89)		.66		1.10 (0.65-1.80)		.71
	No (reference)	1 (N/A)		N/A		1 (N/A)		N/A
Number of antenatal care visits
	>4	2.86 (1.82-4.48)		<.001		1.17 (0.75-1.82)		.48
	≤4 (reference)	1 (N/A)		N/A		1 (N/A)		N/A
Place of residence
	Urban	0.56 (0.29-1.09)		.09		1.34 (0.74-2.45)		.33
	Rural (reference)	1 (N/A)		N/A		1 (N/A)		N/A
Districts
	District A	3.88 (1.50-10.00)		.005		1.49 (0.65-3.44)		.35
	District B	2.39 (1.17-4.86)		.01		0.99 (0.52-1.93)		.99
	District C	1.70 (0.73-3.95)		.16		1.08 (0.48-2.41)		.85
	District D	3.19 (1.25-8.15)		.01		1.44 (0.60-3.44)		.41
	District E (reference)	1 (N/A)		N/A		1 (N/A)		N/A

^aOR: odds ratio.

^bNot applicable.

^cBDT: Bangladeshi Taka.