Table 1.
PAOS Code compliance and its ethical norms on mobile devices in Spain, 2019.
| Code | Ethical Norms | Compliance | Not Compliance | Unclear | |||
|---|---|---|---|---|---|---|---|
| n | % | n | % | n | % | ||
| I | Principle of legality | 34 | 46.57 | 4 | 5.48 | 35 | |
| II | Principle of loyalty | 73 | 100 | - | - | - | - |
| III | Education and nutritional information | 29 | 39.72 | 19 | 26.03 | 25 | 34.24 |
| IV | Presentation of the products | 9 | 12.33 | 39 | 53.42 | 25 | 34.25 |
| V | Product information | 5 | 6.84 | 40 | 54.79 | 28 | 38.36 |
| VI | Sales pressure | 23 | 31.51 | 29 | 39.72 | 21 | 28.77 |
| VII | Support and promotion through characters and programs | 68 | 93.15 | 5 | 6.84 | - | - |
| VIII | Identification of advertising | 73 | 100 | - | - | - | - |
| IX | Comparative presentations | 73 | 100 | - | - | - | - |
| X | Promotions, raffles, contests and children’s clubs | 34 | 46.57 | 39 | 53.42 | - | - |
| XI | Safety | 27 | 36.98 | 31 | 42.46 | 15 | 20.55 |
| XII | Treatment of personal data | 67 | 91.78 | 2 | 2.74 | 4 | 5.48 |
| XIII | Viral marketing | 69 | 94.52 | - | - | 4 | 5.48 |
| XIV | Protection against inappropriate content | 69 | 94.52 | - | - | 4 | 5.48 |