Table A1.

Survey items for the constructs.

Altruistic Value	Numbers	Content
	AV1	I always consider the health aspects of my cosmetic purchases.
	AV2	While purchasing cosmetic products, I focus on environmentally friendly cosmetics.
	AV3	It concerns me that people consume high chemical cosmetics with negative environmental impact.
Hedonic Value	HV1	Buying organic cosmetics give me pleasure.
	HV2	Buying green cosmetics make me feel like doing morally the right thing.
	HV3	The use of green cosmetics can affect my well-being positively.
	HV4	I enjoy using green cosmetics.
	HV5	I feel relaxed using green cosmetics.
Pro-environmental Belief	PEB1	I am willing to participate in preserving the environment.
	BEB2	I believe that having sense of responsibility towards environmental problems is important.
	BEV3	I believe that the moral obligation to help the environment is important.
Personal Norm	PN1	I feel obliged to save environment where possible.
	PN2	I should do what I can to conserve natural resources.
	PN3	I feel a strong personal obligation to use green cosmetics.
Green Purchase Behavior	GPB1	I usually prefer to purchase cosmetic products with reusable packaging (e.g., reusable glass bottle for cream and cleanser products).
	GPB2	Whenever I need to buy cosmetic products, I always purchase cosmetic products with no chemical ingredients.
	GPB3	I try to purchase cosmetic products that are free from chemical even though they are more expensive.
	GPB4	I always purchase biodegradable cosmetic products (which can be easily disposed after use).
	GPB5	I always refrain myself from purchasing cosmetic products with chemical ingredients.