Table 7.

Cramer’s Coefficient of the variables “profile of women represented” (athlete vs. non-athlete), “photo”, “sport” and “media.”

	Women’s Profile	Sport	Photo	Media
Women’s Profile	-	0.802 **	0.149	0.384 *
Sport	0.802 **	-	0.254	0.295
Photo	0.149	0.254	-	0.284
Media	0.384 *	0.295	0.284	-

*V > 0.3; ** V > 0.6