Table 3.
Marketing Medium |
Core | Noncore | Difference | ||||
---|---|---|---|---|---|---|---|
Mean | SD | Mean | SD | Mean | SD | 95%CI | |
Packaging | 1.7 | 1.7 | 7.9 | 4.3 | 6.1 | 3.9 | 4.9–7.4 |
Signs | 1.4 | 1.5 | 6.8 | 4.9 | 5.4 | 4.2 | 4.0–6.8 |
Branded Display |
0.6 | 0.8 | 4.2 | 3.0 | 3.6 | 2.7 | 2.8–4.5 |
Price Promotion |
0.1 | 0.3 | 2.8 | 2.0 | 2.7 | 2.0 | 2.0–3.4 |