Table 3.
Consumer-declared origin of the EVOO products purchased and the actual one.
| EVOO’s Origin of Actual Purchases | Non-European Countries | European Countries | Italian | Total Respondents a |
|---|---|---|---|---|
| EVOO’s origin declared: | ||||
| “I am unaware of the origin of the EVOO I purchased” | 1 (100%) |
112 (20.97%) |
16 (3.58%) |
129 (13.1%) |
| “It is a blend of Non-European EVOOs” | 0 (0.00) |
2 (0.37%) |
0 (0.00) |
2 (0.20%) |
| “It is a blend of European EVOOs” | 0 (0.00) |
255
(47.75%) |
20 (4.47%) |
275 (28.0%) |
| “It is 100% Italian EVOO” | 0 (0.00) |
165 (30.90%) |
411
(91.95%) |
576 (58.7%) |
| Total respondents | 1 | 519 | 462 | 982 |
| Pearson χ2(6) = 373.7349 Pr = 0.000; Gamma = 0.6986 ASE = 0.036 | ||||
a The share of respondents over the total number of respondents of the column is reported in parenthesis. The number of respondents who correctly indicated the product’s origin is in the highlighted in bold.