Table 1.

The modified Food Choice Questionnaire (FCQ), from Steptoe and colleagues (1995).

FCQ Item	Mean/SD	Cronbach’s Alpha	Standardised Factor Loading
Health	5.38/0.96	0.84
Contains a lot of vitamins and minerals	5.31/1.36		0.84
Keeps me healthy	6.16/1.08		0.71
Is nutritious	5.92/1.08		0.70
Is high in protein	4.68/1.39		0.67
Is good for my skin/teeth/hair/nails etc.	4.69/1.74		0.67
Is high in fibres and roughage	4.88/1.46		0.74
Provides all the nutrients required	6.03/1.14		0.73
Mood	5.37/0.96	0.78
Helps me cope with stress	5.09/1.57		0.80
Helps me cope with life	5.88/1.18		0.63
Helps me relax	4.45/1.60		0.71
Keeps me awake/alert	5.61/1.28		0.71
Cheers me up	5.01/1.58		0.71
Makes me feel good	6.22/1.03		0.61
Convenience	4.33/1.18	0.87
Is easy to prepare	4.12/1.61		0.88
Can be cooked very simply	4.64/1.54		0.87
Takes no time to prepare	4.22/1.57		0.92
Availability	5.37/0.96	0.66
Can be bought in shops close to where I live or work	5.35/1.42		0.86
Is easily available in shops and supermarkets	5.37/1.30		0.86
Sensory appeal	5.53/0.95	0.68
Smells nice	5.31/1.43		0.78
Looks nice	4.75/1.61		0.75
Has a pleasant texture	5.61/1.30		0.75
Tastes good	6.48/0.86		0.58
Natural content	5.09/1.36	0.81
Contains no additives	4.85/1.65		0.84
Contains natural ingredients	5.48/1.47		0.85
Contains no artificial ingredients	4.95/1.67		0.87
Price	4.74/1.34	0.80
Is not expensive	4.79/1.47		0.91
Is cheap	4.68/1.47		0.91
Weight control	4.17/1.38	0.80
Is low in calories	3.62/1.57		0.88
Helps me control my weight	4.81/1.71		0.80
Is low in fat	4.08/1.59		0.86
Familiarity	3.92/1.28	0.70
Is what I usually eat	3.48/1.59		0.81
Is familiar	4.48/1.60		0.82
Is a well-known brand	3.44/1.68		0.73
Ethical concern	4.63/1.13	0.75
Has a food quality certification (PDO, PGI or TSG)	4.79/1.61		0.56
Is organic	4.10/1.69		0.76
Is produced/packaged in an environmentally friendly way	5.67/1.47		0.70
Is locally produced/cultivated	4.79/1.60		0.73
Is a fair-trade product	3.96/1.64		0.77