Table 6.
Multinomial logit results where pet owners were posed with a hypothetical situation in which their pet faces a major health diagnosis and are given four treatment options.
| Parameter | Choice * | Estimate | Standard Error | p-Value |
|---|---|---|---|---|
| Intercept | 2 | −0.8917 | 0.8374 | 0.2869 |
| Intercept | 3 | 0.4850 | 0.6956 | 0.4857 |
| Intercept | 4 | 0.5342 | 0.7034 | 0.4476 |
| Insured | 2 | 2.0186 | 0.4424 | <0.0001 *** |
| Insured | 3 | −0.0392 | 0.3187 | 0.9022 |
| Insured | 4 | 0.3815 | 0.3226 | 0.2370 |
| Purebred | 2 | 0.3762 | 0.3590 | 0.2946 |
| Purebred | 3 | 0.0283 | 0.3228 | 0.9302 |
| Purebred | 4 | 0.3194 | 0.3224 | 0.3218 |
| Dog’s age | 2 | −0.1390 | 0.0594 | 0.0192 ** |
| Dog’s age | 3 | −0.1022 | 0.0516 | 0.0477 ** |
| Dog’s age | 4 | −0.1466 | 0.0523 | 0.0051 *** |
| Fixed | 2 | −0.6454 | 0.3764 | 0.0864 |
| Fixed | 3 | 0.0214 | 0.3297 | 0.9483 |
| Fixed | 4 | −0.0593 | 0.3311 | 0.8578 |
| Large breed | 2 | −1.0110 | 0.4515 | 0.0251 ** |
| Large breed | 3 | −0.2669 | 0.3637 | 0.4631 |
| Large breed | 4 | −0.3115 | 0.3645 | 0.3928 |
| Male owner | 2 | −0.6345 | 0.3829 | 0.0975 |
| Male owner | 3 | -0.2122 | 0.3305 | 0.5207 |
| Male owner | 4 | −0.1984 | 0.3314 | 0.5494 |
| Owner unemployed | 2 | 0.1644 | 0.5055 | 0.7451 |
| Owner unemployed | 3 | 0.1107 | 0.4490 | 0.8052 |
| Owner unemployed | 4 | −0.2872 | 0.4623 | 0.5345 |
| Expenditures on other **** | 2 | −0.00028 | 0.000234 | 0.2294 |
| Expenditures on other **** | 3 | −0.00002 | 0.000191 | 0.8978 |
| Expenditures on other **** | 4 | 0.00003 | 0.000188 | 0.8728 |
| Owner age | 2 | 0.0201 | 0.0131 | 0.1243 |
| Owner age | 3 | 0.0193 | 0.0116 | 0.0946 |
| Owner age | 4 | 0.0134 | 0.0117 | 0.2508 |
| High school education | 2 | 0.1640 | 0.4915 | 0.7386 |
| High school education | 3 | 0.3493 | 0.4355 | 0.4225 |
| High school education | 4 | 0.6478 | 0.4356 | 0.1370 |
| Income > $55,000 | 2 | 0.2320 | 0.3742 | 0.5353 |
| Income > $55,000 | 3 | 0.6495 | 0.3394 | 0.0557 ** |
| Income > $55,000 | 4 | 0.6654 | 0.3405 | 0.0507 ** |
| Sleep in bedroom | 2 | 0.7054 | 0.3659 | 0.0539 |
| Sleep in bedroom | 3 | 1.4580 | 0.3273 | <.0001 *** |
| Sleep in bedroom | 4 | 1.6487 | 0.3296 | <.0001 *** |
| $1000 bill causes financial stress | 2 | −0.2457 | 0.3692 | 0.5058 |
| $1000 bill causes financial stress | 3 | −0.5639 | 0.3282 | 0.0858 |
| $1000 bill causes financial stress | 4 | −0.7619 | 0.3291 | 0.0206 ** |
| Major illness in the past | 2 | −0.0846 | 0.4486 | 0.8504 |
| Major illness in the past | 3 | −0.2272 | 0.4055 | 0.5753 |
| Major illness in the past | 4 | 0.3739 | 0.3959 | 0.3449 |
| Perceived likelihood of major illness in the next year | 2 | 0.00354 | 0.00699 | 0.6125 |
| Perceived likelihood of major illness in the next year | 3 | −0.00976 | 0.00670 | 0.1453 |
| Perceived likelihood of major illness in the next year | 4 | −0.0151 | 0.00679 | 0.0258 ** |
* Base choice is 1. Choices are defined as: 1 = euthanasia, 2 = spend $1000 for survival but moderate health problems for the remainder of your pet’s life, 3 = spend $3000 for survival but minor health problems for the remainder of your pet’s life, and 4 = spend $10,000 for a full recovery and no further health problems. *** and ** indicate significance at the 1% and 5% levels, respectively. **** This includes pet food, toys, and all other non-health care related expenditures.