Table 1.

Demographic profile (%) of the sample of consumers that participate in the study by country ¹ (n = 5384).

	Overall	BIH	BGR	CZE	HRV	MKD	HUN	MDA	POL	ROU	SRB	SVK	SVN	UKR
(%)		(n = 309)	(n = 352)	(n = 506)	(n = 301)	(n = 284)	(n = 400)	(n = 299)	(n = 504)	(n = 556)	(n = 661)	(n = 296)	(n = 215)	(n = 701)
Gender
Male	44.7	51.1	40.9	38.9	39.5	48.2	56	31.1	48.6	49.8	47.7	39.2	46	39.9
Female	55.3	48.9	59.1	61.1	60.5	51.8	44	68.9	51.4	50.2	52.3	60.8	54	60.1
Age
Less than 36	38.2	23.9	17.6	44.5	33.6	36.3	46	62.2	48.7	45.1	33.4	33.8	47.4	28.7
36–55	34.3	47.3	49.7	25.7	30.6	34.8	37.2	23.4	19.2	30.4	40.3	38.2	34	38.5
Above 55	27.5	28.8	32.7	29.8	35.8	28.9	16.8	14.4	32.1	24.5	26.3	28	18.6	32.8
Educational level
Elementary	5.4	9.1	4.3	2.4	11.3	7.4	1	3.7	1	10.4	10.3	5.4	5.1	1.1
Higher	42.2	68.6	54	54.9	33.9	53.2	40	45.5	26.2	44.3	62.5	46.6	36.3	5
University	52.4	22.3	41.7	42.7	54.8	39.4	59	50.8	72.8	45.3	27.2	48	58.6	93.9
Place of growing up
Urban	44.5	85.4	9.4	49.2	56.5	33.5	51	42.5	41.5	42.3	64.9	42.9	72.1	14.4
Rural	55.5	14.6	90.6	50.8	43.5	66.5	49	57.5	58.5	57.7	35.1	57.1	27.9	85.6
Economic situation
Difficult	21.7	64.7	39.8	12.3	5	3.5	1.3	26.1	13.3	24.8	34.4	4.7	2.3	29.3
Middle class	63.6	34.6	55.1	77.5	88.4	91.9	83.7	65.6	54	30.6	60.8	65.5	79.5	66.3
Wealthy	14.7	0.7	5.1	10.2	6.6	4.6	15	8.3	32.7	44.6	4.8	29.8	18.2	4.4

¹ BIH: Bosnia and Herzegovina; BGR: Bulgaria; CZE: Czech Republic; HRV: Croatia; MKD: North Macedonia; HUN: Hungary; MDA: Moldova; POL: Poland; ROU: Romania; SRB: Serbia; SVK: Slovakia; SVN: Slovenia; UKR: Ukraine.