TABLE 4.

Results of structural equation modeling (the second data set, n = 184).

	β	t-Value	Hypothesis
Direct effects
Social density – affective responses	0.15*	2.69	H1: Supported
Suitable behavior – affective responses	0.02	0.20	H2: Not supported
Similarity – affective responses	0.41*	5.18	H3: Supported
Cosplay – affective responses	0.19*	2.05	H4: Supported
Cheering behavior – affective responses	0.44*	5.30	H5: Supported
Affective responses – behavioral intention	0.80*	9.90	H6: Supported
Indirect effects	r, (95% BS CI)
Social density – behavioral intention	0.12* (0.01, 0.43)
Suitable behavior – behavioral intention	0.01 (−0.21, 0.29)
Similarity – behavioral intention	0.33* (0.16, 0.58)
Cosplay – behavioral intention	0.15 (−0.16, 0.46)
Cheering behavior – behavioral intention	0.35* (0.11, 0.61)		H7: Partially supported

*p < 0.05. BS CI, bootstrapped confidence interval.