Section 1—Health motivations:

Q1.1. I am very concerned about the hygiene and safety of the food I eat;

Q1.2. It is important for me that my diet is low in fat;

Q1.3. Usually I follow a healthy and balanced diet;

Q1.4. It is important for me that my daily diet contains a lot of vitamins and minerals;

Q1.5. There are some foods that I consume regularly, even if they may raise my cholesterol;

Q1.6. I try to eat foods that do not contain additives;

Q1.7. I avoid eating processed foods, because of their lower nutritional quality;

Q1.8. It is important for me to eat food that keeps me healthy;

Q1.9. There are some foods that I consume regularly, even if they may raise my blood glycaemia;

Q1.10. I avoid foods with genetically modified organisms;

Section 2—Emotional motivations:

Q2.1. Food helps me cope with stress;

Q2.2. I usually eat food that helps me control my weight;

Q2.3. I often consume foods that keep me awake and alert (such as coffee, coke, energy drinks);

Q2.4. I often consume foods that help me relax (such as some teas, red wine);

Q2.5. Food makes me feel good;

Q2.6. When I feel lonely, I console myself by eating;

Q2.7. I eat more when I have nothing to do;

Q2.8. For me, food serves as an emotional consolation;

Q2.9. I have more cravings for sweets when I am depressed;

Section 3—Economic and Availability motivations:

Q3.1. I usually choose food that has a good quality/price ratio;

Q3.2. The main reason for choosing a food is its low price;

Q3.3. I choose the food I consume, because it is convenient to purchase;

Q3.4. I buy fresh vegetables to cook myself more often than frozen;

Q3.5. I usually buy food that is easy to prepare;

Q3.6. I usually buy food that it is on sale;

Q3.7. I prefer to buy food that is ready to eat or pre-cooked;

Section 4—Social and Cultural motivations:

Q4.1. Meals are a time of fellowship and pleasure;

Q4.2. I eat more than usual when I have company;

Q4.3. It is important to me that the food I eat is similar to the food I ate when I was a child;

Q4.4. I eat certain foods because other people (my colleagues, friends, family) also eat it;

Q4.5. I prefer to eat alone;

Q4.6. I choose the foods I eat, because it fits the season;

Q4.7. I eat certain foods because I am expected to eat them;

Q4.8. I like to try new foods to which I am not accustomed;

Q4.9. I usually eat food that is trendy;

Section 5—Environmental & Political motivations:

Q5.1. It is important to me that the food I eat is prepared/packed in an environmentally friendly way;

Q5.2. When I cook I have in mind the quantities to avoid food waste;

Q5.3. It is important to me that the food I eat comes from my own country;

Q5.4. I prefer to eat food that has been produced in a way that animals’ rights have been respected;

Q5.5. I choose foods that have been produced in countries where human rights are not violated;

Q5.6. I avoid going to restaurants that do not have a recovery policy of food surplus;

Q5.7. I prefer to buy foods that comply with policies of minimal usage of packaging;

Section 6—Marketing and Commercials motivations:

Q6.1. When I buy food I usually do not care about the marketing campaigns happening in the shop;

Q6.2. I eat what I eat, because I recognize it from advertisements or have seen it on TV;

Q6.3. I usually buy food that spontaneously appeals to me (e.g., situated at eye level, appealing colors, pleasant packaging);

Q6.4. When I go shopping I prefer to read food labels instead of believing in advertising campaigns;

Q6.5. Food advertising campaigns increase my desire to eat certain foods;

Q6.6. Brands are important to me when making food choices;

Q6.7. I try to schedule my shopping for when I know there are promotions or discounts.