Table 3.
Classification | Variable | Code | Standardized Factor Loading | Standard Error | T Value | CR | AVE | Cronbach α |
---|---|---|---|---|---|---|---|---|
Service relationship benefits | Confidence benefit (CB) |
CB1 | 0.930 | - | - | 0.898 | 0.815 | 0.897 |
CB2 | 0.874 | 0.043 | 23.121 *** | |||||
Social benefit (SB) |
SB1 | 0.900 | - | - | 0.908 | 0.768 | 0.907 | |
SB2 | 0.842 | 0.049 | 20.634 *** | |||||
SB3 | 0.886 | 0.042 | 22.872 *** | |||||
Economic benefit (EB) |
EB1 | 0.843 | - | - | 0.817 | 0.691 | 0.817 | |
EB2 | 0.819 | 0.060 | 15.770 *** | |||||
Service trust (ST) |
ST1 | 0.933 | - | - | 0.948 | 0.858 | 0.948 | |
ST2 | 0.920 | 0.034 | 29.685 *** | |||||
Service satisfaction (SS) |
SS1 | 0.928 | - | - | 0.948 | 0.838 | 0.912 | |
SS2 | 0.903 | 0.037 | 26.910 *** | |||||
Customer engagement (CI) |
CI1 | 0.894 | - | - | 0.912 | 0.825 | 0.904 | |
CI2 | 0.922 | 0.040 | 24.326 *** | |||||
Long-term relationship orientation (RI) |
RI1 | 0.954 | - | - | 0.967 | 0.907 | 0.966 | |
RI2 | 0.966 | 0.024 | 41.200 *** | |||||
RI3 | 0.936 | 0.028 | 35.383 *** |
(1) Measurement model fit: χ2(df) 240.81, p 0.0 DF 98, χ2/degree of freedom 2.457, Root Mean Square Residual(RMR) 0.400, Goodness-of-Fit Index (GFI) 0.919, Adjusted Goodness-of-Fit Index (AGFI) 0.874, Normal Fit Index (NFI) 0.962, Tucker Lewis Index (TLI )0.968, Comparative Fit Index (CFI) 0.977, Root Mean Square Error of Approximation (RMSEA) 0.068. (2) * p < 0.05, ** p < 0.01, *** p < 0.001.