Table 4.

Discriminant validity.

	CR	AVE	CB	SB	EB	ST	SS	CI	RI
Confidence benefit (CB)	0.898	0.815	0.903
Social benefit (SB)	0.908	0.768	0.620	0.876
Economic benefit (EB)	0.817	0.691	0.584	0.709	0.831
Service trust (ST)	0.948	0.858	0.79 *	0.691	0.638	0.926
Service satisfaction (SS)	0.912	0.838	0.811	0.673	0.660	0.844	0.916
Customer engagement (CI)	0.904	0.825	0.659	0.718	0.618	0.734	0.728	0.908
Long-term relationship orientation (RI)	0.967	0.907	0.681	0.660	0.538	0.755 **	0.771	0.799	0.952

* p < 0.05, ** p < 0.01, *** p < 0.001.