Table 5.
Hypothesis | Standardized Factor Loading | Standard Error | CR (p) | Status of Acceptance | R2 | |
---|---|---|---|---|---|---|
H1 | Confidence benefit → Service trust | 0.622 | 0.06 | 10.952 *** | Accepted | 0.797 |
H2 | Social benefit → Service trust | 0.249 | 0.071 | 3.331 *** | Accepted | |
H3 | Economic benefit → Service trust | 0.095 | 0.087 | 1.234 | Rejected | |
H4 | Confidence benefit → Service satisfaction | 0.36 | 0.07 | 5.104 *** | Accepted | 0.888 |
H5 | Social benefit → Service satisfaction | 0.029 | 0.06 | 0.427 | Rejected | |
H6 | Economic benefit → Service satisfaction | 0.167 | 0.072 | 2.449 * | Accepted | |
H7 | Service trust → Service satisfaction | 0.458 | 0.071 | 6.048 *** | Accepted | 0.681 |
H8 | Service trust → Customer engagement | 0.335 | 0.137 | 2.694 | Rejected | |
H9 | Service satisfaction → Customer engagement | 0.509 | 0.148 | 4.041 *** | Accepted | |
H10 | Service trust → Long-term relationship orientation | 0.069 | 0.099 | 0.679 | Rejected | 0.775 |
H11 | Service satisfaction → Long-term relationship orientation | 0.335 | 0.114 | 3.09 ** | Accepted | |
H12 | Customer engagement → Long-term relationship orientation | 0.523 | 0.06 | 7.764 *** | Accepted |
(1) Structural model fit: χ2(df) 291.571, p 0.0, DF 104, χ2/degree of freedom 2.804, RMR 0.061, GFI 0.900, AGFI 0.853, NFI 0.954, TLI 0.960, CFI 0.970, RMSEA 0.075. (2) * p < 0.05, ** p < 0.01, *** p < 0.001.