Table 6.

Direct and indirect effects analysis result.

Dependent Variable	Explanatory Variable	Direct Effect	Indirect Effect	Total Effect
Service Satisfaction	Service benefit (ST)	0.458	-	0.458
	Confidence benefit (CB)	0.360	0.285 **	0.645
	Social benefit (SB)	0.029	0.114 **	0.143
	Economic benefit (EB)	0.167	0.044	0.211
Customer engagement	Service satisfaction (SS)	0.509	-	0.509
	Service benefit (ST)	0.335	0.233 *	0.568
	Confidence benefit (CB)	-	0.536 **	0.536
	Social benefit (SB)	-	0.156 **	0.156
	Economic benefit (EB)	-	0.139 *	0.139
Long-term relationship orientation	Customer engagement	0.523	-	0.523
	Service satisfaction (SS)	0.335	0.266 *	0.601
	Service benefit (ST)	0.069	0.450 **	0.519
	Confidence benefit (CB)	-	0.539 **	0.539
	Social benefit (SB)	-	0.147 *	0.147
	Economic benefit (EB)	-	0.150 *	0.150

Note: * p < 0.05, ** p < 0.01, *** p < 0.001.